What we collect
We may collect the following information: Your name, Contact information including email address, demographic information such as postcode, preferences and interests, other information relevant to customer surveys and/or offers.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways: Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at email@example.com. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible and we will promptly correct any information found to be incorrect.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. The cookie helps analyse web traffic or lets you know when you visit a particular website. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
We may collect the following information about you:
Information which you provide to us by filling in forms or which you otherwise submit on the Site. This includes, for example information provided for registration to the Site, or for or other participation in any online interactive activity, such as posting material on the Site. We may also ask you for information when you report a problem with the Site.
Details of your visits to the Site and other websites including, but not limited to, traffic data, location data and other communication data and the resources that you access.
If you contact us, we may keep a record of that correspondence. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
We may collect information about your computer, including where available your IP address, operating system and browser type, in order to analyse trends, administer our Site and track your movements while on the Site. This is statistical data about our user’s browsing actions and does not provide us with personally identifiable data.
How we use your information
We will use any data which we collect about you lawfully only, in accordance with the Data Protection Act 1998. We have in place appropriate security policies which are intended to ensure, as far as possible, the security and integrity of all our information, including your personal information.
We use information held about you in the following ways:
To ensure that content from the Site is presented in the most effective manner for you and for your computer / To provide you with information, products or services (such as newsletters) that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes / To carry out our obligations arising from any contracts entered into between you and us / To allow you to participate in interactive features of our Website, when you choose to do so / To notify you about changes to our Website.
Where we store your personal data
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Links to other sites
Our Site may contain links to other websites which are not owned or controlled by us. Such other sites are not operated by us, and may have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before or at the time of collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by sending an e-mail to us at firstname.lastname@example.org.
Cookies and IP Addresses
When you visit one of our websites, we may send you a cookie. A cookie is a small file which is placed on your computer or device.
1. Essential Cookies
2. Analytical Performance Cookies
We use these types of cookies to monitor our website’s performance and how their users may use it. These cookies provide us with information that helps us provide better products to their users and also to identify any areas that may need maintenance.
3. Functional Cookies
Functional cookies are used to remember your preferences on our websites. This can be anything from remembering your preferences or saving your username.
4. Behavioural Advertising Cookies/Third Party Cookies
Behavioural advertising is based upon your web browsing activity over a period of time – so it’s different to advertising you may see when you’re looking for something online using a search engine (eg Google) or on the website you may be visiting at a particular time.
As an example, you may be doing research in order to buy a guitar and read a number of different articles on a number of different websites. If a guitar manufacturer was part of an advertising network, they may think that you are interested in buying a guitar and serve you with one of their adverts for one of their products. It is possible that from reading these articles elsewhere, you would see this advert on one of our or someone else’s websites.
We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors. We may also track IP addresses. An IP Address is a number that can identify an Internet Service Provider and country location. It cannot provide personal information.
You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use to surf the web not only allows you to see the cookies that you have got but also allows you to control their use.
You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all. It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience.
There are different levels of control too. You are able to prevent just third party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies.
How can I prevent Online Behavioural Advertising?
The “Your Online Choices” page provided by the Internet Advertising Bureau (IAB), provides an easy way to opt out of behavioural advertising from each (or all) of the networks represented by the IAB.
When you use one of our websites that uses Flash Player, a small Flash Cookie may be used. The purpose of using these cookies is to store your flash player preferences and enhance your browsing experience.
Flash Cookies are stored on your computer in a similar way to standard cookies, except they are stored in a different location. Due to this, it is not possible to block or manage Flash Cookies directly from your browser. In order to manage or delete Flash Cookies, please visit Adobe’s website.